일정
10월24일 ~
11월14일
/ 총 4회
매주 수요일 19:00 ~ 20:30
매주 수요일 19:00 ~ 20:30
장소
대한민국 서울특별시 서초구 서초2동 강남대로 373 홍우빌딩 12층 위워크 컨퍼런스룸
인원
6명
소개
This course provides the opportunity to put theory into practice. Made of 4 sessions of 90 minutes each, the course will allow students to challenge themselves by working on a real-life-type of situation and applying what they have learned during the “introduction of branding” course (this is a pre-requisite).
참가 대상
Anyone interested in branding.
학습 목표
Applying the theoretical foundations of branding and put them into practice.
커리큘럼
1) Project introduction
o Intro
o Create a brand from scratch
o Guidelines
o Naming
o Assignment
o Q&A
2) Strategy
o Assignment review
o Visual identity
o Internal activation
o External activation
o Assignment
o Q&A
3) Activation
o Assignment review
o What a great pitch includes
o Workshop time
4) Pitch to CEO
o Final presentations
위치
대한민국 서울특별시 서초구 서초2동 강남대로 373 홍우빌딩 12층 위워크 컨퍼런스룸
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