모집부문
Brand Management/Marketing (SENIOR) BRAND MANAGER

업무내용
Overview
Are you looking for meaningful work? Come to P&G where Brand Management was born!

We are looking for the world's best marketing pros who follow one simple concept: "Consumer is boss". Working in brand management at Procter & Gamble means being more than just a marketer, it means being a total business owner.

Your team
You will have opportunity to work on brands, driving the business results. You will engage with multi-disciplinary teams (including Sales, Finance, Product Supply, Advertising, and Media Agencies) to develop top strategies for your brand's success. You will lead a mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your leadership.

What success looks like
You will work regularly across functions to identify consumers, shoppers, and customer insights and execute marketing tactics that will continue to grow your brand profitably.
You will make sure we win with consumers' preferences in each of the following areas: When they learn about our product, When they choose to buy the product, When they use the product at home.
You will derive insights from the data, which will enable brand leaders as they set the direction for brand growth.
Responsibilities of the role
Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
Lead consumer research to develop qualified brand concept, benefit, and claims that address consumers’ unmet needs
Communicate with local partners, stakeholders, and suppliers to drive P&G business initiatives
Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of consumers
Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide the delivery team for execution
Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
Work with technical team to find the best solution of supply chain to manage the product cost within affordable level

고용형태
주니어경력

직무관련
Qualifications
Bachelor’s degree or above
At least 3-4 years of experience in Brand Management is preferred (1-2 years of experience in Brand Management is required)
Experience in E-commerce or digital is preferred
Demonstrated leadership which enabled business results
Strong strategic and analytical thinking
Proven track record to innovate or challenge the status quo
Strong ability to communicate and work collaboratively with others
Able to move/relocate throughout your career