Company: Swatch ​Group ​Korea

Department: ​Swatch

Job Title: ​Marketing Intern

Job Level: Intern/Assistant

Reporting ​Line: ​Marketing Manager ​of Swatch

About US: ​

From playful ​patterns ​to artistic ​collaborations, ​Swatch ​offers timepieces that ​are ​not just functional ​but ​also ​serve as wearable ​works of ​art. ​In addition ​to its ​striking ​aesthetics, Swatch emphasizes ​accessibility and ​affordability, making high-quality Swiss watches attainable for a broader audience. Swatch's commitment to innovation can be seen in its continuous exploration of new materials and technologies, resulting in timepieces that are both fashion-forward and technologically advanced. Through a recent collaboration with Blancpain, Swatch has emerged as an innovative product, offering customers a fresh and unique experience.

** 근무기간은 입사일부터 3개월입니다.

**해당 포지션은 파견계약직으로 스와치그룹코리아가 아닌 채용대행업체 소속으로 근무하게 됩니다.

Responsibilities:

Marketing strategy planning & execution 

• Assist in the execution of ATL and BTL marketing campaigns, ensuring alignment with the overall brand strategy.
• Support retail, duty-free, e-commerce, and digital marketing initiatives by gathering market insights and assisting in campaign rollouts.
• Help manage customer database segmentation and contribute to consumer insights analysis.
• Monitor marketing expenses and assist with budget tracking for cost-effective operations.

Event Planning & Coordination

• Provide logistical and operational support for brand events, product launches, and retail activations.
• Assist in venue selection, vendor coordination, and event material preparation.
• Help draft event briefing documents and coordinate with external partners and agencies.
• Research competitor events and industry trends to identify new opportunities. Address store requests related to direct marketing and brand imaging.

Digital Marketing & Social Media Management

• Assist in content creation, scheduling, and monitoring of Swatch’s official SNS channels (Instagram, Facebook, etc.).
• Help track and analyze digital marketing campaign performance, including SEO, paid ads, and influencer marketing.
• Support influencer and media partner collaboration by handling outreach and coordination.

General Marketing Operations & Administration

• Manage marketing inventory, including POS materials, Visual Merchandising Display (VMD) assets, and promotional materials.
• Coordinate with internal teams (e.g., Sales, Retail, E-commerce) to support marketing initiatives.
• Assist in marketing research and competitive analysis, preparing reports and presentations.

Qualifications

• Bachelor's degree or equivalent
• 1–2 years of relevant experience in luxury watch & jewelry, cosmetics, or fashion industries preferred
• Prior experience in marketing and PR communications with global brands is a plus
• Proficiency in English, both written and spoken
• Strong interpersonal skills with a self-motivated, team-oriented mindset
• Proficient in MS Office (Word, Excel, PowerPoint); digital media experience is a plus