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마케팅팀 Marketing Coordinator - Disney+
마케팅팀 Marketing Coordinator - Disney+
업무내용
Job Summary:
The Marketing Coordinator is responsible for supporting social media, publicity, and editorial activities for Disney Entertainment Television (DET) content released on Disney+. This role is responsible for planning, managing, and operating title-related content across Disney+ owned social media channels, localizing creative assets, and supporting overall content marketing initiatives.
This position reports to DET Content Marketing Lead, DTC Marketing, Integrated Marketing, Korea.
Responsibilities:
• Plan and execute social media strategies for all DET Titles in cooperation with internal teams and agencies.
• Drive consumer engagement by planning and executing social media events.
• Localize all creative assets including video/image social sharables, featurettes, clips, online spots, and visual creatives such as posters.
• Devise and execute influencer campaigns including special content creation, local influencer interviews with talents, viral marketing, etc.
• Communicate with the home office and licensors as needed for local social media/influencer campaign approvals and reporting.
• Plan and execute publicity and editorial activities for theatrical and media-supported DTC titles in line with each title's overall publicity strategy.
• Support the publicity lead in various PR functions including editorial placements in media (including TV, print, digital outlets), power blogger engagement, and online community management.
• Identify new OTT titles and design tailored marketing strategies to maximize audience impact.
Job Summary:
The Marketing Coordinator is responsible for supporting social media, publicity, and editorial activities for Disney Entertainment Television (DET) content released on Disney+. This role is responsible for planning, managing, and operating title-related content across Disney+ owned social media channels, localizing creative assets, and supporting overall content marketing initiatives.
This position reports to DET Content Marketing Lead, DTC Marketing, Integrated Marketing, Korea.
Responsibilities:
• Plan and execute social media strategies for all DET Titles in cooperation with internal teams and agencies.
• Drive consumer engagement by planning and executing social media events.
• Localize all creative assets including video/image social sharables, featurettes, clips, online spots, and visual creatives such as posters.
• Devise and execute influencer campaigns including special content creation, local influencer interviews with talents, viral marketing, etc.
• Communicate with the home office and licensors as needed for local social media/influencer campaign approvals and reporting.
• Plan and execute publicity and editorial activities for theatrical and media-supported DTC titles in line with each title's overall publicity strategy.
• Support the publicity lead in various PR functions including editorial placements in media (including TV, print, digital outlets), power blogger engagement, and online community management.
• Identify new OTT titles and design tailored marketing strategies to maximize audience impact.
고용형태
계약직
계약직
모집인원
0명
0명
지원 자격
학력
대졸
대졸
직무관련
Qualifications:
• Bachelor’s degree, preferably in marketing, communications, or business management.
• Minimum 2 years’ experience working in social media marketing or content publicity.
• Excellent communication skills with both internal and external stakeholders.
• Collaborative and strong team player with the ability to establish good working relationships with agencies.
• Understanding of, and up to date with, the latest entertainment industry trends.
• Ability to multitask and thrive in a fast-paced environment.
• Strategic thinker and not afraid to think outside of the box.
• Knowledge of Disney+ and TWDC Studio content as well as passion and interest for wider TV series and films.
• Fluency in both Korean and English (written and spoken).
Qualifications:
• Bachelor’s degree, preferably in marketing, communications, or business management.
• Minimum 2 years’ experience working in social media marketing or content publicity.
• Excellent communication skills with both internal and external stakeholders.
• Collaborative and strong team player with the ability to establish good working relationships with agencies.
• Understanding of, and up to date with, the latest entertainment industry trends.
• Ability to multitask and thrive in a fast-paced environment.
• Strategic thinker and not afraid to think outside of the box.
• Knowledge of Disney+ and TWDC Studio content as well as passion and interest for wider TV series and films.
• Fluency in both Korean and English (written and spoken).
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